EVALUATION OF OUTDOOR SPORTS CLOTHING BRAND PERSONALITY BY USERS

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

evaluation of fat atrophy in patients with dermis fat graft of orbit by ct-scan

چکیده ندارد.

The Relationship between Brand Personality dimensions and Consumer’s Loyalty to Sports Brands in Rasht city

The purpose of the present study was to explain the relationship between brand personality dimensions and customers’ loyalty to sport brands in Rasht.  The method of present survey was descriptive and applied, also the statistical population was loyal customers to sport brands in Rasht.  In order to data collection two questionnaires; Geuens & Wulf (2009) for measuring brand personality dimensi...

Comparing Brand Personality Measures:

The Impact of Visiting a Brand Website on Brand Personality

What are the effects of forced exposure to the brand website on perceived brand personality? An experiment with random assignment to exposure vs. control (nonexposure) groups for ten websites is analysed. Three covariates are included to test their impact on brand personality after website exposure: product type (utilitarian/ functional vs. auto-expressive), enduring involvement with the produc...